Open to postdoc positions
Hi, I'm Daniela Moirano, consumer psychology researcher at the Technical University of Munich.
Understanding people.
Changing behaviour.
- I study why people consume, and how they can be encouraged to consume less and more sustainably, with a focus on food.
- PhD candidate in economics and social sciences (Dr. rer. pol.) at TUM, defending in early 2027.
- Looking for a postdoc in consumer psychology (sustainability-related), social psychology and behaviour change, with a focus on real behaviour and AI in psychological research.
explore.
My research, methods and teaching at a glance.
Sustainable food, social psychology, food & wellbeing
Experimental design, data collection, analysis
Articles, proceedings and conference talks
Courses and thesis supervision at TUM
Soapbox Science Munich and the Nutrition Hub
Education and experience
mission & vision.
Why I do what I do.
Mission
My mission is to understand what drives people to consume more sustainably and to consume less, and to turn these insights into interventions that work in everyday life. I combine theories from social and consumer psychology with rigorous experimental methods. I want to rely increasingly on behavioural data, capturing what people actually do rather than what they say they intend to do, and to use AI and large language models as tools for psychological research, especially in the food domain.
Vision
My vision is a world in which sustainable consumption is the easy, normal and enjoyable choice for everyone, contributing to UN Sustainable Development Goal 12: responsible consumption and production.